Friday, June 10, 2011
As refreshments were served, the lady in charge would say, "drink the Kool-Aid" and we would hurriedly gulp down the Red-40 dye laced drinks and hurry on to the next activity.
"Drink the Kool-Aid" took on new meaning on a hot summer day in 1978 in Jonestown, Guyana as Jim Jones convinced his cult followers to drink Kool-Aid infused with potassium cyanide. On that day 913 of his 1100 followers "drank the Kool-Aid" and died. That experience introduced the phrase into the vernacular of modern conversations.
Recently the phrase has taken on a different and more positive nuance as marketers have used it to mean, "one who has embraced a particular philosophy or perspective."
For the last 20 years I have been a PC guy.
Earlier this week, "I drank the Kool-Aid" and today I am writing this blog from a MacBook Pro.
Please don't judge me. And please forgive me for all of the times I made fun of Mac users. The timing was right and my faithful PC began to grumble and complain about all of the things I was asking it to do. So, I decided to take the leap.
The salesman/geek/genius at Apple said as I completed my purchase, "welcome, you will never return to the dark side." Say what?
I didn't even know I was on the dark side, but today seems brighter. I feel smarter. I feel more tech savvy. My only fear is that people's expectations will rise exponentially as they read things that come from a MacBook Pro.
To be clear, I have a MacBook, but I am by no means a Pro. I'm just sayin'.